As If It's Your Last |
"As If It's Your Last" (Korean: 마지막처럼) is the first digital single by BLACKPINK. The single and its music video were released on June 22, 2017. This song is a hidden track on the physical edition of the album Square Up, being the fifth track on the physical edition of the album.
Background and Release[]
As early as mid-May 2017, YG Entertainment officials had confirmed that BLACKPINK were working toward a June comeback, and on June 5 it was revealed that Black Pink would be filming the music video for the new single during that week. On the same day, YG Entertainment's CEO Yang Hyun-suk released a photo of Black Pink on the filming location of the new music video, confirming that Black Pink would make a June comeback, which is 7 months after the group's last release Square Two with the songs "Playing With Fire" and "Stay" in November 2016. The next day on June 6 it was announced that Black Pink would likely release the new song between June 15 and June 20.
On June 13, 2017, YG Entertainment revealed a teaser of the new single and confirmed the release date to be June 22. Subsequently from June 16 to June 18 each of Black Pink's members' individual teaser was released. On June 19, the title of the single was revealed to be "As If It's Your Last" (Korean: 마지막처럼), and the time of the new release was confirmed to be 6 pm KST on June 22. It was further explained that this song would be a surprise for fans while Black Pink prepares for Square Three, the next release in the Square series after Square Two and Square One.
On June 20, a teaser of the music video was released on both Black Pink's official YouTube channel and the group's official V Live channel. On the next day, a behind-the-scenes video was released, and YG Entertainment announced that the group would hold a comeback special live on Naver's V App at 8 pm KST on June 22.
On June 22 at 6 pm KST, "As If It's Your Last" was released on major music portals in South Korea, and its music video was released on Black Pink's YouTube and V Live channels. Within 17 hours after release, the music video for "As If It's Your Last" gained more than 11 million views on YouTube, becoming the fastest music video to exceed 10 million views by a K-pop group and breaking the record previously held by "Not Today" by BTS, which
gained 10 million views within 21 hours. Furthermore, the music video became the second most viewed online video in the first 24 hours by a Korean act, with more than 13.3 million views within 24 hours after release, second only to Psy's "Gentleman".
On June 24, the dance practice video for "As If It's Your Last" was released on Black Pink's V Live channel.
On April 23, 2021, As If It's Your Last's music video hit 1 billion views, making it their 4th music video to do so.
Charts[]
Weekly charts[]
Chart (2017) | Peak position |
---|---|
Australia Streaming Audio Visual Tracks (ARIA) | 30 |
Canada (Canadian Hot 100) | 45 |
Finland Digital Song Sales (Billboard (magazine)) | 7 |
Finland Download (Latauslista) | 5 |
France Download (SNEP) | 180 |
Japan Hot 100 (Billboard Japan) | 19 |
Malaysia (RIM) | 4 |
New Zealand Heatseekers (RMNZ) | 3 |
Portugal (Single Top 50) | 48 |
South Korea (Gaon Digital Chart) | 3 |
South Korea (Kpop Hot 100) | 2 |
Thailand (Music Weekly) | 19 |
US Bubbling Under Hot 100 Singles (Billboard) | 13 |
US World Digital Songs (Billboard (magazine)) | 1 |
Monthly charts[]
Chart (2017) | Peak position |
---|---|
South Korea (Gaon Digital Chart) | 5 |
Mid-year charts[]
Chart (2018) | Position |
---|---|
South Korea (Gaon Digital Chart) | 57 |
Year-end charts[]
Chart (2017) | Position |
---|---|
South Korea (Gaon Digital Chart) | 18 |
Chart (2018) | Position |
South Korea (Gaon Digital Chart) | 64 |
Worldwide sales[]
Country | Sales |
---|---|
South Korea | 3,000,000+ |
United States | 815,000+ |
Music program awards[]
Program | Date | |
---|---|---|
Inkigayo (SBS) | July 2, 2017 | |
July 9, 2017 | ||
July 16, 2017 |
Lyrics[]
Jisoo Jennie Rosé Lisa
(Gimme little bit of this) 자존심 상해 애가 타
얼굴이 뜨겁고 가슴은 계속 뛰어
(Gimme little bit of this) 잡힐 듯 잡히지 않아
넌 쉽지 않은 걸 그래서 더 끌려
내 숨결이 느껴지니
널 바라보고 있어도
Missing you
그만 생각해 뭐가 그리 어려워
마지막 사랑인 것처럼
마지막 밤인 것처럼 Love
마지막처럼 마-마-마지막처럼
You gon finna catch me
Uh give you all of this baby
Call me pretty and nasty
Cause we gonna get it
my love you can bet it on
black we gon double
the stack on them whoa!
I be the Bonnie and
you be my Clyde
We ride or die
마음만 급해지지
내 세상은 너 하나만
Missing you
그만 생각해 뭐가 그리 어려워
마지막 사랑인 것처럼
마지막 밤인 것처럼 Love
마지막처럼 마-마-마지막처럼
새로운 시작이야
너는 날 꼭 잡아줘
그만 생각해 뭐가 그리 어려워
마지막 사랑인 것처럼
마지막 밤인 것처럼 Love
마지막처럼 마-마-마지막처럼
(Gimme little bit of this) jajonsim sanghae aega ta
eolguli tteugeobgo gaseumeun gyesok ttwieo
(Gimme little bit of this) jabhil deut jabhiji anha
neon swibji anheun geol geuraeseo deo kkeullyeo
nae sumgyeoli neukkyeojini
neol barabogo isseodo
Missing you
seotun nal Won’t you set me free
geuman saenggakhae mwoga geuri eoryeowo
majimak sarangin geotcheoreom
majimak bamin geotcheoreom Love
majimakcheoreom ma-ma-majimakcheoreom
You gon finna catch me
Uh give you all of this baby
Call me pretty and nasty
Cause we gonna get it
my love you can bet it on
black we gon double
the stack on them whoa!
I be the Bonnie and
you be my Clyde
We ride or die
maeumman geubhaejiji
nae sesangeun neo hanaman
Missing you
seotun nal Won’t you set me free
geuman saenggakhae mwoga geuri eoryeowo
majimak sarangin geotcheoreom
majimak bamin geotcheoreom Love
majimakcheoreom ma-ma-majimakcheoreom
saeroun sijakiya
neoneun nal kkok jabajwo
geuman saenggakhae mwoga geuri eoryeowo
majimak sarangin geotcheoreom
majimak bamin geotcheoreom Love
majimakcheoreom ma-ma-majimakcheoreom
(Gimme little bit of this) My pride is bruised, I’m burning up
My face is hot, my heart keeps racing
(Gimme little bit of this) It’s like I can hold you but I can’t
You’re not easy, that’s why I want you more
Wanting you right now
Even when I’m looking at you, I’m
Missing you
I’m so bad at this, won’t you set me free
Stop thinking, what’s so hard about this?
As if I’m your last love
As if it’s the last night, love
As if it’s the last, as if it’s the last
You gon finna catch me
Uh give you all of this baby
Call me pretty and nasty
Cause we gonna get it
my love you can bet it on
black we gon double
the stack on them whoa!
I be the Bonnie and
you be my Clyde
We ride or die
I’m getting impatient
Only you are my world
Missing you
I’m so bad at this, won’t you set me free
Stop thinking, what’s so hard about this?
As if I’m your last love
As if it’s the last night, love
As if it’s the last, as if it’s the last
It’s a new beginning
Please catch me
Stop thinking, what’s so hard about this?
As if I’m your last love
As if it’s the last night, love
As if it’s the last, as if it’s the last
Audio[]
Spotify[]
Mp3 Audio Track[]
Video Gallery[]
Trivia/Achievements[]
- This is the first and only original song released by BLACKPINK in 2017.
- According to YG this single is just a gift to blinks, as they are still preparing for their comeback.
- The music video is currently the fastest K-pop (girl group) music video to reach 10 million and 20 million views, taking 17 and 47 hours respectively.
- The music video was also the fastest K-pop music video to reach 30 million, 40 million, 50 million, 60 million, 70 million, 80 million, 90 million and 100 million views.
- As If It's Your Last peaked at #1 on Youtube Trending in countries like South Korea, Thailand and Malaysia.
- Also peaked at #2 in Singapore, Hong Kong, Japan, Taiwan and Philippines.
- This song peaked at #1 on iTunes in 25 countries.
- As If It's Your Last debuted at #6 on the Worldwide iTunes Chart.
- The music video achieved the record for the highest number of views for a K-pop (girl group) and third in general music video in 24 hours, reaching 13.3 million views in its first 24 hours.
- The music video reach 1 million like in its first 20 hours.
- This is also the first K-pop music video to reach 1 million likes in its first 24 hours.
- Their first fan signing event for this song took place on July 2, 2017.
- In this song Lisa's rap is in English. It is her first rap to be fully in English and was written by Lisa her self.
- On SBS Inkigayo, they performed a remix version of the song to celebrate their triple crown.
- As If It's Your Last has over 11 million likes on YouTube. It is BLACKPINK's eighth video to achieve this.
- The song is the fastest song by a Korean girl group to reach 1, 2 and 3 million likes.
- It is the ninth most liked music video by a female group on the platform.
- It's the 96th most liked music video on YouTube.
- The song was featured in the film Justice League and in "All In," the penultimate episode of the Disney Channel animated series Amphibia.
- As If It's Your Last is BLACKPINK's 4th M/V to reach 900 Million Views.
- As If It's Your Last is BLACKPINK's 7th M/V to surpass 9M likes on Youtube.
- As If It's Your Last has 215.5 million streams and 5.7 million unique listeners on MelOn. It's BLACKPINK's second song to do so.
- It had 791,713 unique listeners in the first 24 hours, making it BLACKPINK's fourth highest unique listeners in the first 24 hours.
- As If It's Your Last gained 78,130,469 streams in 2020 on Spotify.
- As If It's Your Last certified Gold by RIAJ for over 50 million streams in Japan.
- As If It's Your Last surpassed 570,000 streams on Shazam.
- As If It's Your Last has over 320 million streams on Spotify.
- As If It's Your Last has over 224,876 likes on MelOn, making it the fifth most liked song by a female group.
- As If It's Your Last is the sixth most streamed song by a K-Pop girl group/act on Spotify.
- As If It's Your Last spent 65 weeks in the top 100 on MelOn weekly chart, making it the fourth longest-running song by a female group.
- As If It's Your Last spent 453 days in the top 100 on MelOn daily chart, making it the ninth longest-running song by a group on the chart.
- It's the fourth longest running song by a female group.
- As If It's Your Last has over over 70 million streams on Genie, making it the third most streamed song by a female group.
- It's the 66th most streamed song on Genie.
- As If It's Your Last has over 2.7 million unique listeners on Genie. It's the second song by a female group with the most unique listeners on Genie.
- As If It's Your Last is eligible for Platinum in the United States (1,000,000). It's BLACKPINK's fifth song to sell over 1 million units.
- As If It's Your Last spent 73 weeks in the top 100 on Genie weekly chart, making it the third song with the most weeks by a female group.
- As If It's Your Last has over 97 million on-demand streams in the US.
- As If It's Your Last spent 10 weeks in the top 10 on MelOn weekly chart, making it BLACKPINK's fourth song with the most weeks on the chart.
- As If It's Your Last has been certified gold by QQ Music.
- As If It's Your Last has over 1.1 billion views on YouTube, making it BLACKPINK's fourth music video to surpass 1 billion views. [1]
- It is BLACKPINK's third fastest music video to achieve this. (1401 days)
- It's the 65th most viewed female music video on YouTube.
- It's the 241st most viewed music video on the platform.
- As If It's Your Last is the longest charting Korean song on Spotify Philippines daily chart. (722 days)
- As If It's Your Last has over 621,000 streams on Shazam.
- As If It's Your Last is the most streamed song released in 2017 for a female group.
- As If It's Your Last (Dance Practice) is the 85th most viewed music video by a K-Pop act.
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